Wow! It’s the last day of the conference. What a whirlwind event so far. Look at this intense lineup of heavy hitters whose content will shape our brains today.

“AI Didn’t Break Your Content. It Exposed It.”

• Cathy McKnight (Seventh Bear) – https://www.seventhbear.com/bear-essentials-stop-asking-how-do-i-prove-content-roi-its-the-wrong-question/

“Content Marketing: The Strategy and Skills to Future-Proof Your Career”

• Robert Rose (Content Marketing Institute) – https://contentmarketinginstitute.com/ai-in-marketing/marketing-ai-efficiency
• Molly Soat (American Marketing Association)
• Bennie Johnson (American Marketing Association)
• Jen O’Brien (American Marketing Association) – https://onwrdupwrd.com/from-executor-to-orchestrator-rethinking-marketing-careers-in-the-age-of-ai/

“Enter the Knowledge Graph: The Wu-Tang Method for Content That Compounds”

• Ray Martinez (Archer Education) – https://www.raymartinezseo.com/schema-isnt-a-geo-hack-its-infrastructure/

“The Content Creation Process: How to Develop High-Performing B2B Content”

• Andy Crestodina (Orbit Media Studios, Inc.) – https://www.orbitmedia.com/blog/blogging-statistics/

“Better Than Bots: How to Continuously Generate New and Exciting Content Ideas (Without Needing AI)”

• Melanie Deziel (MelanieDeziel.com) – https://www.youtube.com/watch?v=h-J7RpHRe98

“The New Rules of Content: Storytelling and Original IP for the Post-Social Age”

• Joe Lazer (Snow/Lazer) – https://storytellingedge.substack.com/p/its-q4-mother

“The Writing Recipe: Make a Good Draft Better”

• Ann Gynn (G Force Communication) – https://contentmarketinginstitute.com/content-optimization/content-discoverable-blue-links