Welcome to #AltCMW. It looks like we have an excellent batch of sessions today, so here’s what I plan to learn from each speaker.

“Consumers Lead. Insights Guide. Growth Follows.”

• Marc Pritchard (Procter & Gamble) – https://www.youtube.com/watch?v=480JZTfU_R4
• Kirti Singh (Procter & Gamble) – https://us.pg.com/blogs/data-talks-podcast/

“A Smarter Email Framework for Building Brand Trust”

• Dennis Shiao (Attention Retention LLC) – https://www.linkedin.com/pulse/why-i-can-write-my-email-newsletter-better-than-chatgpt-dennis-shiao-nvqqc/

“The Trust Portfolio: Your Competitive Advantage in an AI-Saturated Market”

• Joe Pulizzi (The Tilt) – https://www.linkedin.com/pulse/how-build-trust-portfolio-joe-pulizzi-pderf/

“Insight Before Content: How Customer Problems Became a Growth Engine That Scales”

• Zari Venhaus (Eaton) – https://www.youtube.com/watch?v=wFEmygb-QPk
• Guzide Ozcan Bacimer (Eaton) – https://www.eaton.com/us/en-us/forms/markets/machine-building/how-to-decrease-labor-time-in-production-white-paper.html

“Build the World, Not the Deck: Immersive Storytelling for Sales Enablement”

• Melissa Rothchild (Guardian Life) – https://yespress.io/melissa-rothchild

Keynote

• Sophia Bush – John Tucker Must Die